Let there be light
Lightwave Festival

Luštica Bay, on Montenegros stunning Adriatic coastline, is a bustling leisure resort that is fast growing in popularity with full time residents as well as holiday makers. As part of its event programme, Garcia & Partners were involved in the naming, branding and promotion of Lightwave — a month long light festival with lasers and projections from the iconic lighthouse restaurant, lighting up the whole marina.

Inspired by the dramatic coastal location, the animated logo ebbs and flows like the sea, supported by a visual style that brought energy and dynamism to the social media feeds, screen based advertising sites, as well as appearing on printed billboards and advertising in multiple languages.