Plata are a Fintech lending company with big plans to do things differently. At an initial brand workshop, it was clear that their greatest asset was the customer service team, who took great pride in being able to help people when they needed it most.

From this human starting point, we developed a brand with heart. One that understands the real opportunities and challenges that people face, and works hard to help them achieve their goals.

It’s not just about making ends meet. It’s about making more possible.