An important part of the West Carclaze Garden Village story is sustainable living, and a large part of that is food, and the choices we make when we choose where we shop and what we eat.
Cornwall has one of the best food cultures in the UK, with endless options for mouthwatering ingredients. Producers here are at the top of their game, and sustainability is built in, with traditional techniques and careful management part of every day life for the farmers and fishermen that work in the South West.
We worked closely with local chef, food writer and content creator James Strawbridge to produce a video series that showcases the very best Cornwall has to offer. James is an amazing advocate for local produce as well as foraged foods, and his relaxed and informative style makes being more adventurous with food accessible to everyone, whether creating family meals at home, or packing up some kit and cooking over an an open fire. It has been a popular and measurably engaging lifestyle component for the West Carclaze brand in the online journal, and bridges the gap between the online and print marketing with QR codes in the newsletter and cookbook that bring seasonal recipe content to life.